adland

Definition

A slang or shorthand term used to refer to the advertising industry as a collective professional community.

Etymology

This is a modern compound word, created by combining the clipping 'ad' (from advertisement) with the suffix '-land' to denote a specific sphere of activity or a metaphorical place, common in industry-specific jargon.

In the news

The article uses 'adland' to describe the professional field of advertising, highlighting that the sector is undergoing a massive, seismic shift due to the integration of new AI technologies.

Why a majority of organisations use AI, but few know what to do with it

Campaign

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