BusinessJuly 15, 2026
advertorial
/ˌædvərˈtɔːriəl/
Definition
A form of advertisement in a publication that is designed to look and read like an objective editorial or news article.
Etymology
The word is a portmanteau blending 'advertisement' and 'editorial.' It emerged in the mid-20th century to describe the strategic marketing technique of masking paid content as unbiased information.
In the news
The term appears in a sidebar section listing available ad spaces, distinguishing these paid promotional content pieces from standard journalism or press releases.
The 1864 Fund, a Nevada-Based Seed-Stage Venture Capital Fund, Completes Deployment of Its $10 Million Fund Across Eight Companies
Read the full article ↗Nevada Business Magazine