SportsAugust 30, 2026

assetizing

ASS-uh-ty-zing

Definition

The process of converting an entity, right, or resource into a tradable financial asset to generate capital.

Etymology

Derived from 'asset' (from the Old French 'assez', meaning 'enough') and the suffix '-ize', which creates a verb denoting the act of making or becoming something.

In the news

The article uses this term to describe the move by FIFA and private investors to package the World Cup as a financial product, treating a global sports tournament as an investment vehicle.

Football Conquered the United States. Now It Wants to Conquer Global Football

Read the full article ↗

The Globalist

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