BusinessJuly 9, 2026
churn
/tʃɜːrn/
Definition
The rate at which customers stop subscribing to a service or end their membership.
Etymology
Derived from the Old English 'cyrran,' meaning to turn or twist, originally referring to the tool used to agitate cream to make butter. In a business context, it metaphorically represents the constant agitation or 'turning over' of a customer base.
In the news
In the article, churn refers to the low percentage of gym members canceling their subscriptions. The author notes that low churn is a positive signal for investors, proving that people are actively using their memberships.
Gyms Became The New Third Place And Venture Capital Missed It
Read the full article ↗Forbes