BusinessJuly 10, 2026
churn
/tʃɜːrn/
Definition
The rate at which customers stop subscribing to or using a service over a given period.
Etymology
Derived from the Old English word 'cyrran', originally referring to the action of agitating cream in a vessel to make butter. In a modern business context, the term evolved to metaphorically describe the 'agitation' or turnover of a customer base.
In the news
In this article, low churn indicates that gym members are staying with their memberships longer than before, which makes the fitness business model more stable and profitable. This retention creates a stronger case for venture capitalists to invest in gym-related software and infrastructure.
Gyms Became The New Third Place And Venture Capital Missed It
Read the full article ↗Forbes