BusinessSeptember 7, 2026

citywear

SIT-ee-wair

Definition

Casual, stylish clothing designed for urban environments and everyday life in a city.

Etymology

A compound word formed from 'city' (from the Latin 'civitas') and 'wear' (from Old English 'werian'). It emerged in modern fashion marketing to describe versatile, comfortable, yet fashionable street-ready apparel.

In the news

ISMAYA Group featured a citywear collection in collaboration with Tenue de Attire at their IDEAFEST 2026 retail booth, signaling their shift toward lifestyle branding.

ISMAYA Group, Indonesia's Largest Lifestyle and F&B Ecosystem, Debuts Its Renewed Spirit at IDEAFEST 2026

Read the full article ↗

Indonesia Expat

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