BusinessJune 16, 2026
clipping
/ˈklɪpɪŋ/
Definition
The act of editing longer video content into shorter segments to be shared as viral clips, often for marketing purposes.
Etymology
Derived from the Middle English 'clippen,' meaning to cut or shear. This specific modern usage extends the original meaning of physically cutting items to the digital practice of editing video footage into smaller pieces.
In the news
In this article, the term refers to a marketing strategy where creators are paid to generate short-form videos to boost a brand's apparent popularity. It matters because it blurs the line between genuine viral success and orchestrated promotional content.
Big Brands, Venture Capital and MrBeast Put Money Behind Short-Video ‘Clipping’
Read the full article ↗WSJ