cloudalist

Definition

Referring to the wealthy elite who own and control the central digital infrastructure ('cloud capital') used to extract rent and modify human behavior outside of traditional market mechanisms.

Etymology

The word is a modern portmanteau formed by combining 'cloud' (referring to cloud-based digital infrastructure) and 'capitalist' (or the suffix -ist), coined to reflect the emergence of a new power structure distinct from traditional industrial capitalism.

In the news

The article uses the term to describe the ruling class in a technofeudal system, emphasizing their concentrated power to manage behavioral modification and rent extraction via algorithmic platforms.

The Marxist Case for the Technofeudal Hypothesis

Jacobin

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