BusinessAugust 24, 2026
commoditized
kuh-MOD-ih-tah-yzd
Definition
To make a product or service widely available and easily interchangeable with others, often leading to increased competition and lower prices.
Etymology
Derived from 'commodity,' which traces back to the Old French 'commodité,' meaning fitness or advantage, and ultimately from the Latin 'commoditas,' meaning convenience or suitability.
In the news
The article uses this term to describe how older AI technologies become standard and cheaper over time, shifting the value focus away from basic capabilities.
CHRO business strategy - Transformation and trust - I by IMD
Read the full article ↗www.imd.org