democratiser
di-MOK-ruh-ty-zer
Definition
In a marketing and business context, a product or brand designed to be affordable and accessible to the mass market rather than exclusive to high-income groups.
How do you pronounce democratiser?
Democratiser is pronounced di-MOK-ruh-ty-zer (IPA: //dɪˈmɒkrəˌtaɪzər//).
Where does democratiser come from?
Derived from the Greek 'demokratia' (popular government), the term evolved in modern business to describe products that make once-exclusive goods or services available to the general public.
In the news
HUL identifies 'democratisers' as its mass-market consumer base, which provides significantly larger total growth potential compared to the high-spending premium segments.
HUL Bets On 'New India': '40-40-20 Growth Matrix', AI-Led Q-Comm To Expand Premium Footprint
Read the full article ↗NDTV Profit
Related words
Words with related meanings from the news.