demure

Definition

Characterized by a reserved, modest, and understated public persona that intentionally limits personal disclosure to appear mysterious and alluring.

Etymology

Derived from the Middle English 'demure,' likely from the Old French 'de murs,' meaning 'of good manners' or 'well-mannered,' reflecting a sense of being sedate and restrained.

In the news

In the article, the word describes a strategic trend where celebrities withhold information and limit their social media presence to create an aura of exclusivity and indifference toward their own fame.

Strategic Demureness: Analyzing Trends of Demure Celebrity Behavior | Arts

The Harvard Crimson

Related words