disincentivising

Definition

To actively discourage or deter a specific action or behavior by removing the incentives or benefits associated with it.

Etymology

The word is a derivative of 'incentive,' which comes from the Latin 'incentivum' meaning 'an incitement.' It combines the prefix 'dis-' (reversal) with 'incentivize' to denote the removal of motivation.

In the news

The author argues that the Prime Minister should act on climate change by disincentivising activities that worsen the environment, such as those contributing to fossil fuel reliance.

Andy Burnham deserves credit for acting quickly on wildfires but the risks will not disappear - Yorkshire Post Letters

Yorkshire Post

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