TechnologyAugust 28, 2026

dofollow

DOH-foh-loh

Definition

A standard attribute for a hyperlink that instructs search engine crawlers to pass 'link juice' or ranking authority from the source page to the linked destination.

Etymology

Derived from the HTML 'rel' attribute 'dofollow', which was created by web developers to explicitly distinguish links that should be followed by search engines from those marked 'nofollow' to prevent spam.

In the news

In the article, 'dofollow' links from business partners are used as verifiable endorsements within the Mutual Trust Chain to help prove an enterprise's credibility to AI search engines.

Zhuxin, a subsidiary of Changying Data, builds brand trust infrastructure for the AI era.

Read the full article ↗

36 Kr

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