engagementmarketing
en-GAYJ-ment MAR-kuh-ting
Definition
A strategy focused on creating meaningful interactions and personalized content to build stronger relationships with sports fans and potential platform users.
Etymology
The word combines 'engagement,' from the Old French 'engager' meaning to pledge or involve, with 'marketing,' from the Latin 'mercatus' referring to the trade of goods in a market. It emerged in modern business parlance to describe the shift from mass advertising to interactive, relationship-based communication.
In the news
Sportradar provides these solutions to Polymarket to help the platform attract and retain high-value users through data-driven content. It is essential here because it transforms raw sports data into compelling experiences that keep fans active on the prediction platform.
Sportradar and Polymarket Significantly Expand Prediction Market Partnership to More Than 20 Global Sports Leagues and Competitions
Read the full article ↗markets.businessinsider.com