BusinessJuly 13, 2026
ethos
/ˈiːθɒs/
Definition
The characteristic spirit, culture, or fundamental guiding principles that shape the operations and priorities of an organization.
Etymology
Derived directly from the ancient Greek word 'ethos,' meaning 'custom' or 'habit.' It entered English in the 19th century to describe the distinctive spirit or underlying character of a group or culture.
In the news
The article refers to a 'new Pentagon ethos' that currently prioritizes smaller, faster-to-deploy weaponry. This shift in guiding philosophy explains why the defense department is rapidly accelerating funding for certain agile start-ups.
Trump’s sons invest heavily in defense tech as father’s administration pours money in
Read the full article ↗The Washington Post