BusinessJuly 16, 2026
euphemism
/ˈjuːfəmɪzəm/
Definition
A mild or indirect term used to make harsh, complex, or unpleasant financial realities sound more acceptable or sophisticated.
Etymology
Derived from the Greek 'euphemismos', meaning 'use of good words' or 'auspicious speech', based on 'eu' (well) and 'phemi' (to speak). It entered English in the 17th century to describe the act of substituting a pleasant expression for one that might be considered offensive or blunt.
In the news
The article notes that Shirish Saraf is not swayed by modern financial euphemisms, suggesting he prefers blunt, traditional business judgment over the polished jargon often used to disguise risky financial practices.
Samena’s Shirish Saraf: financial engineering is not the answer in volatile markets
Read the full article ↗Funds Europe