TechnologySeptember 7, 2026

firmographic

FUR-muh-GRA-fik

Definition

Relating to the descriptive attributes of a company or organization, such as industry, size, location, and revenue, used to segment and qualify business-to-business leads.

Etymology

The word is a 20th-century portmanteau formed from the Latin 'firmus' (meaning stable or established, referring to a business firm) and the Greek 'graphikos' (meaning pertaining to drawing or description).

In the news

The article uses firmographic data to explain how platforms like ZoomInfo help sales teams determine whether a prospect is a good customer fit based on their company's profile.

6 Best Lead Scoring Software Platforms for 2026

Read the full article ↗

TechRepublic

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