gimmicky
GIM-ih-kee
Definition
Relating to or using a trick or device intended to attract attention, publicity, or business, often perceived as lacking genuine substance or quality.
Etymology
Originating in the early 20th century, the word 'gimmick' likely stems from American slang of uncertain origin, possibly an alteration of 'gimcrack'. It evolved to describe a mechanical device or secret trick used to manipulate a situation or capture attention.
In the news
The article uses the term to contrast high-quality cinema technology with other theater features that the author finds superficial or merely promotional. It highlights the author's preference for substance over flashy marketing tactics.
Forget IMAX: Spider-Man: Brand New Day convinced me Dolby Cinema is the way to watch it
Read the full article ↗TechRadar