greenwash
/ˈɡriːn.wɒʃ/
Definition
The practice of making misleading or unsubstantiated claims about the environmental benefits of a product, service, or policy to project an image of sustainability while continuing damaging practices.
Etymology
The term is a portmanteau of 'green' (representing environmentalism) and 'whitewash' (the act of covering up mistakes or corruption). It was coined in the mid-1980s by environmentalist Jay Westerveld to describe the deceptive marketing tactics used by the hotel industry regarding towel reuse.
In the news
In the article, the term is used to critique the government's Pathways carbon capture project, suggesting it is a deceptive maneuver that prioritizes oil industry interests over actual climate solutions. It serves as a label for policy actions that appear green on the surface but lack meaningful environmental impact.
Carney’s Grand Bargain Isn’t With Alberta: It’s With the Rest of Us.
Read the full article ↗The Energy Mix Weekender