CultureJuly 17, 2026

hallyu

/ˈhɑːljuː/

Definition

The global surge in the popularity of South Korean culture, including music, television, cinema, and food.

Etymology

Derived from the Korean word 'hallyu' (한류), which literally translates to 'Korean wave'. It entered international usage in the late 1990s to describe the burgeoning export and success of South Korean entertainment and lifestyle products.

In the news

In the article, hallyu refers to the cultural trend that has increased regional consumer demand for Korean food products, prompting businesses to build logistics hubs to meet this interest.

‘Gateway to Asean’: South Korea bets on Vietnam hub for food expansion

Read the full article ↗

South China Morning Post

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