homophily

Definition

The tendency of individuals to associate and bond with others who are similar to themselves in characteristics like beliefs, values, or background.

Etymology

Derived from the Greek words 'homou' (together) and 'philia' (friendship or love). It was coined by social scientists in the mid-20th century to describe the observation that similarity breeds connection.

In the news

The article uses homophily to explain the common social tendency for people to form networks with like-minded others, which contributes to the formation of echo chambers.

The false and the furious: We aren’t just bothered by different beliefs – we’re bothered when we think others are wrong

Digital Information World

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