TechnologyAugust 16, 2026
incentivized
in-SEN-tuh-vyzd
Definition
Motivated or encouraged to perform a specific action, typically by the offer of a reward or because of a perceived future benefit.
Etymology
Derived from the Latin 'incentivum' (an incitement or stimulus), the word entered English via the noun 'incentive.' It reflects the idea of playing a tune on a pipe to motivate or stir up action.
In the news
The article uses the word to describe how Uber drivers felt less motivated to push for improved working conditions because they believed their roles would eventually be eliminated by automation. It highlights how the inevitability of robotaxis discouraged workers from investing in long-term advocacy.
Waymo is winning over riders while the fallout for human drivers stays fuzzy
Read the full article ↗Business Insider