CultureAugust 26, 2026

logomark

LOH-goh-mark

Definition

A specific type of logo that consists only of a symbol or icon, without any accompanying company name or text.

Etymology

The word is a 20th-century compound of 'logo' (derived from the Greek 'logos', meaning word or speech) and 'mark' (from the Old English 'mearc', meaning boundary or sign).

In the news

In the article, the author distinguishes between the brand's 'wordmark' (the company name in a stylized font) and the 'logomark' (the interlocking ribbon symbol), both of which were redesigned to better reflect the brand's identity.

This rebrand of a voice-journalling app looks lovely, but is an 'AI illustration system' the right call?

Read the full article ↗

Creative Boom

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