CultureAugust 16, 2026
lucrative
LOO-kruh-tiv
Definition
Producing a great deal of profit; financially rewarding.
Etymology
Derived from the Latin word 'lucrativus', which stems from 'lucrum' meaning 'profit' or 'gain'. It entered Middle English through the French 'lucratif'.
In the news
The article describes the X-Men film series as one of the publisher's most lucrative franchises, emphasizing that it was a highly successful, money-making series before Marvel's current cinematic era.
Fox’s X-Men Movies Had The Guts To Do Something The MCU Never Will
Read the full article ↗ScreenRant