BusinessAugust 12, 2026

megatrend

MEG-uh-trend

Definition

A major, long-term shift in economic, social, or technological conditions that has a profound impact on industries and global society.

Etymology

A compound of 'mega-' (from Greek 'megas', meaning great or large) and 'trend' (from Middle English 'trenden', meaning to revolve or roll), first popularized in the 1982 book 'Megatrends' by John Naisbitt.

In the news

The article describes the tokenization of real-world assets as a 'megatrend' because it represents a fundamental, ongoing shift in financial infrastructure rather than a passing trend.

Real-World Asset Tokenization: How Traditional Finance Embraces Blockchain in 2026

Read the full article ↗

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