PsychologyAugust 25, 2026

megavirality

MEG-uh-VY-ruh-la-tee

Definition

The condition or state of spreading extremely rapidly and widely across social media platforms to a massive global audience.

Etymology

A combination of the Greek-derived prefix 'mega-' (meaning large or great) and the word 'virality', which refers to the rapid spread of digital content like a biological virus.

In the news

The author uses this term to contrast the localized pranks of the past with the modern era, where social media reach ensures that teenage misconduct gains instant, global attention.

The reckless psychology of boy racers TikTok offers a gallery of admirers

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UnHerd

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