BusinessAugust 15, 2026
microdramas
MY-kroh-drah-muhz
Definition
Very short-form scripted video content, often produced as a series of brief episodes designed specifically for mobile device consumption.
Etymology
Derived from the Greek 'mikros' meaning 'small' and the Greek 'drama' meaning 'an act or play,' reflecting the emergence of condensed storytelling formats in the digital age.
In the news
Disney is expanding into the 'microdrama' format on Disney+ to capture the attention of younger audiences who favor short-form, mobile-friendly media.
Disney Leaders Talk Sports, International and Fandom to Power Disney+
Read the full article ↗Variety