TechnologyAugust 17, 2026

mindshare

MYND-shair

Definition

The degree of consumer awareness and association of a brand in the minds of the public.

Etymology

A 20th-century business compound word derived from 'mind' and 'share,' analogous to 'market share,' intended to measure the cognitive space a brand occupies in a consumer's thoughts.

In the news

Somantra describes itself as a 'brand mindshare monitoring platform,' highlighting that it tracks how much space and prominence a brand holds within the decision-making process of AI search engines.

New Somantra Study Finds that even a single word added in a query can change how AI Search describes a brand.

Read the full article ↗

The National Law Review

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