BusinessJuly 7, 2026
namesake
/ˈneɪm.seɪk/
Definition
A person, company, or brand that has the same name as another person or entity.
Etymology
The word originated in the 17th century as a combination of 'name' and 'sake,' with 'sake' meaning 'purpose' or 'regard.' It literally implies being named for the sake of another.
In the news
The article uses the term to describe designer Lutz Huelle's own label, which shares his name. It highlights how a licensing agreement brings business stability to the brand that bears his identity.
How Beauty Can Still Woo Venture Capital
Read the full article ↗The Business of Fashion