BusinessAugust 16, 2026

niche

NEESH

Definition

A specialized segment of a market for a particular kind of product or service.

Etymology

Derived from the French word for 'nest', the term entered English in the 17th century to describe a recess in a wall and later evolved to refer to a specialized professional or commercial position.

In the news

The article describes how Frederique Constant transitioned from being a small, specialized watchmaker into a more prominent brand, moving beyond its original niche status.

Listening to the consumer is critical: Frederique Constant CEO Niels Eggerding

Read the full article ↗

India Today

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