BusinessAugust 22, 2026

nous

NOWS

Definition

Practical intelligence, common sense, or shrewdness in business and social situations.

Etymology

Derived from the Ancient Greek word 'noûs', meaning 'mind' or 'intellect'. It entered English in the 18th century as a slang term for practical common sense.

In the news

The article questions whether a new executive can apply the 'commercial nous' of American football to professional golf, referring to his ability to navigate business challenges effectively.

Is sport safe from AI?

Read the full article ↗

Financial Times

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