BusinessAugust 31, 2026
premiumisation
PREE-mee-um-ih-ZAY-shun
Definition
The process of moving a product or market category toward higher-quality, more expensive, or more sophisticated versions of goods to capture higher margins.
Etymology
Derived from the Latin 'praemium' (reward or prize), the term evolved in modern business and marketing contexts during the late 20th century to describe the strategic shift of offering more luxurious or higher-tier products.
In the news
The article describes a structural premiumisation trend where the market for reagent coolers is shifting away from low-cost, disposable items toward premium, validated, and tech-enabled solutions.
Chemical reagent coolers gain traction as life sciences cold chain tightens
Read the full article ↗ET Chemicals