TechnologySeptember 2, 2026
proselytise
PROS-uh-luh-tyze
Definition
To advocate for or aggressively promote a specific belief, doctrine, or cause.
Etymology
Derived from the Greek 'prosēlytos' (a convert to Judaism), the word originally referred to the act of seeking religious converts and later expanded to mean advocating for any opinion or cause.
In the news
In the article, the UK government is described as proselytising about the benefits of big tech, meaning they actively and enthusiastically champion the AI agenda despite public opposition.
Wednesday briefing: What’s behind the global backlash against datacentres?
Read the full article ↗The Guardian