BusinessAugust 24, 2026

psychographic

SY-koh-GRA-fik

Definition

Relating to the classification of people based on their attitudes, personality traits, psychological profiles, and personal motivations.

Etymology

Derived from the Greek 'psyche' (mind or soul) and 'graphikos' (pertaining to writing or drawing). It entered English in the 20th century to describe the study of personality and social patterns.

In the news

The author uses this term to describe the detailed profiles he created to categorize employees and managers based on their psychological mindsets and attitudes toward AI adoption.

Book PreviewThe Psychology of AI Adoption at Work

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