psychophysical
SY-koh-FIZ-ih-kul
Definition
Relating to the branch of psychology that deals with the relationships between physical stimuli and the sensations or perceptions they produce.
Etymology
Derived from the Greek 'psyche' (mind or soul) and the Greek 'physikos' (natural or physical). The term was coined in the mid-19th century to describe the experimental science of measuring the connection between physical sensations and mental experiences.
In the news
The article uses this term to describe the research methods used to investigate how individuals perceive and detect subtle differences in skin tone color. It is central to the project's goal of understanding human visual perception in the context of cosmetic product matching.
The Estée Lauder Companies and University of Leeds Partner to Advance the Future of Complexion Shade Matching
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