BusinessSeptember 8, 2026

pureplay

PYOOR-play

Definition

A company that focuses its business activities on a single specific industry or service area rather than diversifying across multiple sectors.

How do you pronounce pureplay?

Pureplay is pronounced PYOOR-play (IPA: //ˈpjʊrpleɪ//).

Listen: how to say pureplay

Where does pureplay come from?

The term is a compound of 'pure' and 'play,' originating in late 20th-century financial jargon to describe investments that offer exposure to a single, specific segment of the market.

In the news

The article describes Accenture as a market-cap leader in pureplay IT services, distinguishing firms that specialize exclusively in technology consulting from those with broader business models.

Global IT firms outpace India-listed rivals on AI, consulting

Read the full article ↗

The Economic Times

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