BusinessAugust 10, 2026

rationalization

rash-uh-nuh-li-ZAY-shun

Definition

The process of reorganizing or streamlining a business operation to increase efficiency and reduce costs, often by removing redundant components.

Etymology

Derived from the Latin 'rationalis' (of or pertaining to reason), the word entered English in the 19th century to describe the act of bringing something into conformity with reason or logic, later evolving into a common business term for streamlining.

In the news

The article mentions a potential 'rationalization of smaller brands' within Inter Parfums' US business, implying the company may discontinue or restructure less profitable product lines to improve overall efficiency.

Goldman Sachs downgrades Inter Parfums stock rating on valuation

Read the full article ↗

Investing.com Nigeria

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