BusinessSeptember 7, 2026

rebadged

ree-BADJD

Definition

Refers to a vehicle that is essentially identical to one sold under a different brand name, marketed with new logos and branding to suit a different manufacturer's lineup.

Etymology

Derived from the prefix 're-' (meaning again) and 'badge' (a metal plate or emblem), the term emerged in the automotive industry to describe the practice of rebranding existing products to save on development costs.

In the news

The author explains that Chrysler marketed imported Renault vehicles as Eagle-branded cars, selling these rebadged models to fulfill a business requirement while expanding their product offerings.

After Chrysler Bought AMC, We Almost Got This V8 Sports Sedan

Read the full article ↗

Jalopnik

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