recirculation

Definition

The process of collecting used or old gold jewelry from customers and bringing it back into the supply chain to be refined or resold.

Etymology

Derived from the Latin 're-' (again) and 'circulatus' (made round or moved in a circle). It entered English to describe the act of moving something back through a system to be used again.

In the news

In this article, Kalyan Jewellers used a campaign to encourage customers to trade in their old gold, which significantly boosted revenue and reduced the company's reliance on imported gold.

Kalyan Jewellers extends winning streak, surges over 50% in five sessions

Business Standard

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