CultureAugust 28, 2026
schtick
SHTIK
Definition
A distinctive gimmick, routine, or repeated behavior that a person or performer uses to attract attention or create a specific persona.
Etymology
Derived from the Yiddish word 'shtik', meaning 'piece' or 'trick'. It entered English in the mid-20th century, particularly through American show business, to describe a performer's signature act or habit.
In the news
The article uses the word to describe Sacha Baron Cohen's long-running comedic performance style, questioning whether this specific persona is still relevant or timely today.
Sacha Baron Cohen Ali G Movie Slammed as Racist, Activists Send 37,000 Emails to Theaters
Read the full article ↗The Hollywood Reporter