TechnologyJuly 4, 2026
sheen
/ʃiːn/
Definition
A deceptive or superficial appearance of quality, respectability, or polish intended to disguise the true nature of something.
Etymology
Originating from the Middle English 'schene', meaning bright or beautiful, it stems from the Old English 'sciene'. It evolved to describe both a literal lustrous shine on a surface and, figuratively, a superficial outward appearance.
In the news
The article uses the term to suggest that tech companies use philosophical discourse as a glossy exterior to distract the public from their actual unethical business practices. It implies this 'sheen' is a shallow, artificial layer rather than a genuine commitment to morality.
We can debate the ethics of AI but can’t seem to change course | Letters
Read the full article ↗The Guardian