CultureAugust 21, 2026
susegad
soo-seh-GAHD
Definition
A Goan cultural philosophy encompassing a state of relaxed, unhurried, and contented living.
Etymology
The word is derived from the Portuguese 'sossegado,' meaning quiet or calm, and has become a distinct cultural identifier of the relaxed lifestyle associated with the state of Goa in India.
In the news
The article uses the term to describe the brand's shift from high-energy urban quirk toward a more tranquil and leisurely design philosophy at their new Goa flagship location.
New Susegad chic | Bent Chair @ Goa
Read the full article ↗India Today