TechnologyAugust 30, 2026

tentpole

TENT-pole

Definition

A major, high-profile project or production—such as a film, game, or event—expected to be highly successful and generate significant attention or revenue.

Etymology

Derived from the literal tent pole that holds up a large canvas tent, the term was adopted by the entertainment industry in the 20th century to describe projects meant to support or anchor an entire company's financial success.

In the news

The article uses the term to describe major industry events, such as gamescom or Comic-Con, which are central to the author's professional coverage and industry standing.

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