TechnologyJuly 4, 2026
touchpoint
/ˈtʌtʃˌpɔɪnt/
Definition
An individual instance or moment of interaction between a patient and the healthcare system, such as a consultation, a phone call, or a check-in.
Etymology
The word is a compound of 'touch' (from Old French 'touchier') and 'point' (from Latin 'punctus'). It originated in business and marketing contexts to describe any point of contact between a company and a customer.
In the news
In the article, the author argues that AI should make these interactions smarter by providing context, ensuring patients do not have to repeat their stories during each new encounter. It emphasizes that each interaction should build upon previous ones to maintain continuity and trust.
The real test for AI in healthcare is making care more human
Read the full article ↗The World Economic Forum