BusinessSeptember 4, 2026
underpromising
UN-der-prom-iss-ing
Definition
The act of deliberately setting lower expectations for an outcome or project to ensure that the actual results exceed those expectations.
Etymology
Formed by the combination of the prefix 'under-' (meaning less than or below) and the present participle of 'promise,' which originates from the Latin 'promittere' meaning to send forth or pledge.
In the news
Anseel describes Hong Kong's workplace culture as one of 'underpromising and overdelivering,' highlighting a pragmatic, results-oriented approach to business.
Belgian scholar seeks to ‘be part of China’s AI boom’
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