TechnologyAugust 17, 2026

wordmark

WURD-mark

Definition

A graphic design element or stylized representation of a company's name that acts as its logo or a primary identifier.

Etymology

A compound formed from the words 'word' and 'mark', originating in the 20th century to describe a logo that consists solely or primarily of text or typography.

In the news

The article discusses Instagram’s decision to replace its decade-old wordmark with a new, stylized design that caused some user confusion regarding the legibility of the letter 'r'.

It's Rebrand Season: Instagram, AI Text Rules And More

Read the full article ↗

Inman Real Estate News

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