ClimateAugust 11, 2026

bragawatts

BRAG-uh-wots

Definition

A colloquial, often skeptical term referring to unverified or speculative gigawatt-scale capacity announcements made by companies to inflate their perceived market power.

Etymology

This is a portmanteau blending the verb 'brag' with 'gigawatts,' a unit of electrical power. It emerged in business and energy journalism to mock companies that issue press releases highlighting large-scale project announcements that lack concrete development data.

In the news

The article uses the term to contrast the realistic, smaller geothermal project pipeline with the massive, potentially aspirational power capacity numbers publicized by the nuclear industry. It highlights the industry's focus on tangible progress over mere projected numbers.

Can the advanced geothermal industry follow in Fervo’s wake?

Read the full article ↗

Latitude Media

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