BusinessAugust 28, 2026

counterintuitive

kown-ter-in-too-IH-tiv

Definition

Contrary to what common sense, intuition, or initial expectations would suggest.

Etymology

Derived from the prefix 'counter-' (against) and 'intuitive' (relating to instinctive knowledge), the word emerged in the early 20th century to describe things that oppose natural or instinctive reasoning.

In the news

The article notes that AGI might have a counterintuitive effect: allowing small independent hotels to access the same level of intellectual resources as massive corporate groups.

If intelligence becomes abundant, what happens to hospitality?

Read the full article ↗

Hospitality & Catering News

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