demarket
dee-MAR-kit
Definition
To systematically discourage the consumption or use of a product or service, often through negative publicity or strategic campaigning.
Etymology
Derived from the prefix 'de-', meaning to reverse or undo, combined with 'market'. It emerged in modern business and public relations contexts to describe the strategic process of reducing demand for a specific item or resource.
In the news
The article uses the term to describe an organized global effort to harm the reputation and commercial viability of Alberta's oil industry. It highlights how this campaign aimed to negatively influence international and domestic relations regarding Canadian energy.
Canadian Banking Regulator Urged to Rethink Climate Risk Guideline says Friends of Science; Keystone XL could REcarbonize Canada
Read the full article ↗The AI Journal