BusinessAugust 25, 2026
gamification
gay-mi-fi-KAY-shun
Definition
The application of game-design elements and principles, such as competition and performance visualization, to non-game contexts to increase user engagement and productivity.
Etymology
Derived from the word 'game' with the suffix '-ification,' which denotes the process of making something into, or treating something as, a particular state or thing. It emerged in the early 21st century to describe digital design strategies.
In the news
In the article, gamification is mentioned as a key factor in improving housekeeping performance at the Texas A&M Hotel, helping make staff performance visible and competitive.
Why Hospitality Tech Projects Fail After Rollout (And How Hotel Operators Should Lead Implementation)
Read the full article ↗Hotel Technology News