BusinessAugust 30, 2026
geotargeting
JEE-oh-tar-get-ing
Definition
The practice of delivering advertisements or content to consumers based specifically on their geographic location.
Etymology
Derived from the Greek prefix 'geo-' (earth) and the English word 'targeting' (the act of directing something toward a specific goal). It emerged in the digital era to describe location-based advertising technology.
In the news
In this article, the FTC penalized companies for selling marketing services that claimed to have advanced geographic targeting capabilities but actually failed to deliver on those promises.
Cox Media Group faces 20 years of FTC oversight over fake AI listening ads
Read the full article ↗PPC Land